When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932, he made wooden furniture and toys. The business was not very profitable and he struggled in the first 30 years. But in 1934, he decided to focus on building toys -- and changed the name of his company to LEGO which is a contraction from the Danish words "leg godt" (play well).

The company grew into other Nordic countries in the 1960s. The company also invented smaller bricks that were perfect for hands with small hands, and named it DUPLO in honor of the Latin word duplex (two-fold). This allowed young children to build more detailed models.

In the 1970s, Lego began to incorporate new features that helped its products stand apart from the https://lego-x.com/2019/10/30/today-lego-fan-tomorrow-it-architect-and-vdr-provider/ competitors. They introduced different faces to the minifigures. This made the figures more real and capable of communicating different emotions and facial expressions. The Lego Group also added wheels to its bricks, which opened the possibility of designing vehicles as well as other machines that move.

The next step was to introduce dedicated themes - systems within systems which allowed users to create a particular world or a specific situation. The company was able increase its brand recognition and attract younger audiences. Additionally, the company increased production by opening factories in South Korea, Malaysia, and Brazil.